Leveraging Marketing Efforts to Keep Customers Informed


Virtual Learning  
Wednesday, December 30, 2020 - Thursday, December 31, 2020   iCalendar Central Standard Time

COVID-19 has brought many changes to the way banks conduct business with customers. Have you effectively communicated how these changes effect your customers? This presentation focuses on how banks can leverage personalized direct mail and e-mail to educate customers about changes to bank policies/operations and appropriate products and services. Join us for this informative hour-long webinar to help your bank stay better connected with current customers as well as prospects.
Recorded May 28, 2020

DISCUSSION TOPICS
• Developing personalized communication
• Direct mail – a highly effective communication tool
• Utilizing email marketing and automation
• Follow up is key

ATTENDEE PROFILE: Senior marketing officer and any other staff responsible for marketing the bank.

FEE: M $99 | NM $199

SPEAKER
Sid Haas, vice president of business development at LKCS, is a marketing and sales executive with experience in all aspects of financial marketing. Sid works with financial institutions of all sizes in a variety of marketing and communications capacities. He is responsible for product development, assessing current and future customer needs and priorities through communicating directly with customers, attending conferences, facilitating group meetings and webinars, and following industry publications and blogs.

Virtual Learning  


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